OUGD402: Free Ad Task

by Roxxie Blackham on Friday 22 February 2013

In a group of 3, design a free ad that will communicate the design practice of yourself and the others in your group. The design has to be non A format, but at an A3 scale. 50 words maximum and can be type, image, or type and image.

Grace Buckley

What is your professional name and contact details?
Grace Buckley
grace@8elm.co.uk

What words best describe your design practice?
handmade, idea driven, clean layout

What words best describe you as a person?
conscientious, organised, introverted, smiley, determined

What are your strongest design skills?
researching, drawings, mixed media

What areas of Graphic Design interest you?
print based, packaging, editorial

Who are your favourite designers/design studios?
Red Antler, Marion Bantjes, James Dawe, Aesthetic Apparatus, Alien Corset

What are your favourite design blogs?
CR blog, Alien Corset blog

What 5 things do you want to be?
successful, happy with what I do, confident in my own work

What 5 things do you think you need to do to be this?
work hard, get placements, research more blogs, visit more places


Research Into The Areas of Design That Grace Enjoys:







Sophie Abell

What is your professional name and contact details?
Sophie Abell
sophie-j-abell@hotmail.co.uk
www.s-abell1215.blogspot.co.uk

What words best describe your design practice?
precision, quality, creative

What words best describe you as a person?
hard working, committed, organised, professional, laid-back

What are your strongest design skills?
drawings, developing ideas, illustrator

What areas of Graphic Design interest you?
product and packaging, information and wayfinding

Who are your favourite designers/design studios?
Lovely Package, Inspire, Design Taxi

What are your favourite design blogs?
Design Taxi blog, Inspire Design blog, Lovely package blog, Debi Ward kennedy Design

What 5 things do you want to be?
creative (to create inspiring visuals), professional, to fulfil my potential

What 5 things do you think you need to do to be this?
finish uni, listen, research, learn


Research Into The Areas of Design That Sophie Enjoys:






Roxxie Blackham (me!)

What is your professional name and contact details?
Roxxie Blackham
roxie_101@msn.com
www.r-blackham1215.blogspot.co.uk

What words best describe your design practice?
"hands-on", imaginative, experimental, clean

What words best describe you as a person?
friendly, committed, reliable, clever

What are your strongest design skills?
hand-rendering typography, coming up with ideas visually, keen attention to detail and alignment, knowledge of design software, leading and working in a team

What areas of Graphic Design interest you?
typography: both digital and hand-rendered (really interested in type design), experimentations within Graphic Design (for example use of different materials and processes), printing and screen-printing, alternative and different packaging ideas/outcomes, creative/strong concepts behind the designs

Who are your favourite designers/design studios?
Jessica Hische, Craig Ward, Teagen White, Alberto Seveso

What are your favourite design blogs?
Behance, Lovely Packaging, Design Seeds, Jessica Hische's website

What 5 things do you want to be?
typographer, successful designer, confident with myself when presenting work, original

What 5 things do you think you need to do to be this?
practice, experience, organise myself, research into more designers and studios

Research Into The Areas of Design That I Enjoy:






✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿✿

We were then asked to create free ads for each member of the group, using the information that we received through the series of questions and answers.

My Free Ads:

Grace Buckley


I decided to create something quite minimal for Grace, as the artists she liked seemed to work with quite a clean and minimal design practice. Grace also liked Marian Bantjes, who works with patterns, so I thought I'd go for a subtle pattern that reflects this. I chose quite a bold, yet clear font as I find Grace to have quite a bold and happy personality.

Sophie Abell


I remembered from working with Sophie before, that her favourite colour was orange, so this was my initial starting point. I also realised, from looking through her blog that she liked birds, so thought that some birds would work well on her free ad, especially if they're quite sketchy and illustrative. I chose a soft and girly font, as Sophie comes across quite feminine and sweet.

Roxxie Blackham (me)


Even though designing something for myself should be the easiest task, I found it difficult to produce something that reflected what I enjoy as well as creating something that was aesthetically pleasing to me. I was tempted to hand render my design, but decided to stick to the computer and use a bokeh effect in the background, as I have found myself quite interesting in this style of photography. I love shades of burgundy, hence the colour and I chose a art deco style font to reflect my love for Jessica Hische's typography.