Personal Professional Practice

11.10.14

(picture I took of the entrance to the lecture theatre)

Neubau Vienna (1989-1995)
 - Influenced by and worked with the Letraset Catalogue (1991)

Neubau moved to Berlin (2001)
 - Created Neubau Welt (2005) : an illustration catalogue.


Neubau Modul 2039 Grids & Patterns (2005-2007)
 - After publishing the second book, they held an exhibition called Neubauism



Neubauism (2008)
 - Exhibition in Berlin.
 - Gauze walls were suspended with a projector showing images of their grids and patterns through gauze to create further patterns.



Neubau Forst (2009-2014)
 - 20 designers, 60 months, 39,000+ hours.
 - 684 Trees & Tree Modules.


The Making of Neubau Forst:

How do you pick a tree in a city full of trees?
 - They created a grid system out of each letter of NEUBAU and used the anchor points as a GPS location finder for each tree across Berlin.


Neubau Tree ABC was created by Marius Hanf.
 - An instruction manual for creating Neubau Forst

Photos of the trees were made up of more than 20 photos merged together.
 - Took 7 months to take photos of some of the trees
 - Some trees that were photographed had been cut down on the next visit

How do you vectorise trees?
 - image, grid, expand, mask (test), outline, inline
 - Could take up to 3 months to create a single tree vector!

Joseph Beuys - 7000 trees project.
 - Helped Neubau access the information that they needed for each tree, for example the species of the tree that they used.


Typeface used in the publication is one that has been produced by Stefan Gandl called Neubau International
 - based on Akzidenz Grotesk.

At the end we were encouraged to ask questions in order to win a free book for best question.
I asked: Do you plan to produce further tree catalogues or do you have different plans for the future?

To which they responded:
No more trees, we've had enough of trees!

I didn't win, unfortunately.