OUGD403: Alphabet Soup Evaluation

by Roxxie Blackham on Sunday, 7 October 2012


What I thought about when approaching my designs and processes:
At first I wasn’t really sure where to go with my designs, as the word dissect was a bit confusing and it was hard to think of ideas that would work when hand rendered and in black and white. I decided to look up the word in the dictionary and thesaurus for synonyms etc, which gave me the idea of working with the structure of typography and the anatomy of the human body. I also researched into illustrations from Gray’s Anatomy and I looked for previous typefaces that were created with a similar concept to mine.

What worked?
I think that quite a few of my final pieces worked quite well, some stronger than others. The concept of the anatomy of typography behind my designs was a strong idea and gave me quite a lot to work with. I really enjoy working with different media, but decided to limit myself to different types of ink and pencil. I think the use of biro and fine liner helped create strong and detailed images, and using pencil to sketch out certain proposals helped make the final results more accurate. I think the letter T and H worked the best out of my designs, as I paid more attention to those letters, because the ideas for them were hard to get around. I also think they worked really well, because of the 3 dimensional look to them, which made them look like an object that could be dissected.

What didn’t work?
I think some of my ideas for my letterforms failed to work properly. This may have been because I didn’t trace over any real typefaces and drew everything freehand (my drawing skills aren’t really as accurate so some of the letters looked pretty poor) but it could have also been due to a terrible idea that I couldn’t convey! I think my worst two letters were the R (which I didn’t like because it didn’t really represent dissect and seemed rushed) and the I (which for me was a bit too cheesy and not really that well thought out).

How was the crit?
For the crit everyone got into 3 groups and presented their ideas to each other in their groups. The groups then chose 5 of the strongest images of every designer’s typefaces and we then stuck these onto the wall and moved over onto another table to look at other typefaces that were classed as the strongest ones from another group. We were then told to single out the best 5 from all the letters on the wall, which we had to explain our reason for choice to the rest of the class. After this we were given some time to single out the single best typeface created.
I think the way we went about criticizing the work was good, because no one was singled out and told that their work was really bad. I really enjoy having my work criticized and always love to find out what other people think are my strong ideas. I think it was quite a good idea to choose the strongest letterforms as it was a bit of an ego boost for those chosen and helps you know whether your ideas are actually conveying the right message or not. My letter H was picked for one of the top 5 of our group and then chosen as the best design overall, which I’m really pleased with, even though I felt like there were typefaces in my group that were much stronger in quality and concept than mine was! I really enjoyed taking part in the discussions of other people’s work in my group as it helps you to understand each other’s thoughts and intentions, and everyone always has a completely different opinion on each other’s work!



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