When it came to designing the logo, we decided that one of the letters should be script and the other one serif or sans-serif to show structure.
Joe put me in charge with designing the D by using a calligraphy pen to make it look hand written.
We then chose our favourite d's from the following bunch of letters and I made them into vectors on Illustrator using the pen tool.
I sent these over to Joe who tried them out with the ü next to them..
Unfortunately the script Ds didn't really work next to the structured u. It looked quite messy and like we were trying to put too many concepts into one design!
We decided on this logo out of all the ideas that Joe had come up with. I really liked this logo as it was simplistic and made us look professional!
Business Cards:
We decided to screen print our business cards, so that we had some cards to give out during the presentation.
Our first few attempts messed up quite a lot and the text was really blurry. When we spoke to the tutor in the print room, she told us that we had used a screen that was too small for the design that we were printing, and that we had to use a flat bed rather than one of the vaccuum beds, so that it would pull through properly.
It took us a lot of attempts to get a set of business cards that were acceptable and where the type wasn't blurry!
We made two business cards for our brand with half of the logo on each card - this was to represent the two heads within the company, so Joe had the black business card and I had the white one. We thought that the white one would work better as my business card, as this meant that I could sketch on it with clients so that they had something personal to take home with them, and to add that hand-rendered touch.
Envelopes and Postal Tubes:
Sketchbooks:
Website:
Studio Space:
We wanted our studio space to reflect the branding by sticking to monotone colours. This would make it look professional, as well as making sure that you remember our identity. We also thought that we could place designs around the room in full colour, so that they catch your eye and that you are interested to look at what we've been up to.
I really enjoyed this brief as it was interesting to collaborate with someone who designs in such a structured and clean manner, in comparison to my messy and hands on approach to designing. I was really pleased with all of the outcomes, and feel as though our presentation went really well, considering there were only 2 of us working on the project!
Our Presentation:
I really enjoyed this brief as it was interesting to collaborate with someone who designs in such a structured and clean manner, in comparison to my messy and hands on approach to designing. I was really pleased with all of the outcomes, and feel as though our presentation went really well, considering there were only 2 of us working on the project!
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